Site pages
Edit the public site before someone logs in. The layout stays the same. You change the words.
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Home
These pages are part of the site. Edit the words. You cannot add another page here.
Product
The main product page, plus extra pages at /product/…
Platforms
One page per network. The address is a single name, like /tiktok.
For
Audience pages. The address always starts with /for/.
Comparisons
Comparison pages. The address always starts with /vs/.